Now let's focus externally. Review the list as food for thought and think of items that relate tothe industry, the competition, the market, and the working environment. Then fill in all Opportunities and Threats that apply.
EXTERNAL
Political/legal Environment
Social
Technological
New competitors
Substitute products
Power of suppliers
Power of buyers
Competitive rivalry
Industry growing, shrinking
Size of markets
New markets
Who is the competition
Strengths, weaknesses
Strategies
Objectives