Using Keywords in Website

URLS

EX: wiseconsulting.com/payroll/implementation.html

Directory Structure

                           HOME

Keyword             Keyword            Keyword

Landing Page      Landing Page   Landing Page

Separate Pages  Separate Pages  Separate Pages

Separate Pages  Separate Pages  Separate Pages

Separate Pages  Separate Pages  Separate Pages

Separate Pages  Separate Pages  Separate Pages

Every Search starts with an

Interest- Broad keywords with one or two words.

Gather info, Research- As they get closer to specific info

Define the stages:      Broad                      Targeted          Even more Specific

                              Target Audience> Areas of Interest > Needs to be Met

Research Keywords and Phrases